VITOUR LANDSCAPE/ Innovative sustainable development policies and strategies for the effective safeguarding and innovative enhancement of European “UNESCO World heritage” wine growing landscapes
DESCRIPTION:
The VITOUR LANDSCAPE project builds upon lessons learnt under a former INTERREG IIIC project (VITOUR), which resulted in a common “International Convention on World Heritage Vineyards”.By signing this document, partners agreed to support sustainable development of cultural landscapes. With this new cooperation, the VITOUR LANDSCAPE consortium aims to formulate and implement public policies to support longterm sustainable development through safeguarding and enhancing European “UNESCO World heritage” wine growing landscape areas.
OBJECTIVES:
The project partners focus on the exchange, description and analysis of good practices in landscape preservation and enhancement by organising technical seminars in each partner area. Contents and conclusions will be made available online and enriched with good practices selected from other wine growing areas worldwide.
In addition, a series of studies, analyses and planning processes will be carried out in order to locally/regionally verify the feasibility of transferring selected good practices. Finally, the partners will elaborate European guidelines for wine growing cultural landscape preservation and enhancement. At the end of the project, all partners plan to provide the first tools for a concrete and effective good practice transfer onto their territories. VITOUR is also raising awareness of the lessons learnt among the wider public and other Regions facing similar challenges, mainly through an interactive website for visual enhancement of the partner areas’ landscape (“MY VITOUR).
ACTIVITIES:
VITOUR LANDSCAPE Project partners will focus during the first 20 months, with 11 technical seminars in each partner area on the exchange, description and analysis of good practices in various fileds of interest for the global theme landscape preservation and enhancement. All contents of these seminars will be published online and enriched also with good practices from other wine growing areas worldwide, which want to participate to the VITOUR AWARDS for successful landscape preservation projects (granting in Sept. 2012 in Salone del Gusto/Turin).
Then, starting from July 2011, the partners will verify locally/regionally the feasibility of transferring selected good practices to their areas, with studies, analyses and participatory planning processes, where at the end at least 5 partners will provide for the first tools for a concrete and effective good practice transfer to their areas. Contemporarily, based on the good practices exchanged and influenced also by the results of regional feasibility verification studies or initiatives, the partners will elaborate together (and with the help of experts) European Guidelines for wine growing cultural landscape preservation and enhancement, with special regards to endangered areas and vineyards.
All results of common exchanges and studies will also be disseminated online, through press releases, e-newsletters, in local events, as well as during the participation to 2 international events (EUROGUSTO and SALONE DEL GUSTO) and organising a Final Conference on sustainable development and landscape preservation in the in Italy, in July 2012. Additionally, an interactive web 2.0 blog for visual enhancement of the partner areas' landscape (MY VITOUR), will help to involve inhabitants, web-users and visitors and raise their awareness for the values to be preserved.
TIME: 01-01-2010 - 31-12-2012
LEAD PARTNER :
Cinque Terre National Park
via Telemaco Signorini, 118
19018, Riomaggiore
ITALIA
Contact Leadpartner:
Giuliana Biagioli
Phone : 390502215214
Fax : 390502215537
PARTNERS:
Cinque Terre National Park, Riomaggiore
Association World Heritage Neusiedler See, Eisenstadt
Interregional public syndicate Mission Val de Loire, TOURS
Working group Wachau - Regional development, Spitz
World Heritage Association of Historic Wine Region of Tokaj, Tokaj
Administration union World Heritage Upper Middle Rhine Valley, St. Goarshausen
Municipality of Montalcino (I), Montalcino (SI)
North Regional Development and Coordination Commission, Porto
Regional Directorate for the Environment, Madalena do Pico
Intermunicipal commission of Lavaux, Chexbres
Total budget : EUR 1 980 000
ERDF contribution : EUR 1 543 000
